Cyberspace Christmas Campaign
Carl, I strongly recommend holding the lighter stuff and going with a lead along the lines of:
"Yes, Christmas seems to arriving earlier and earlier. But this year, it's for a worthy cause."
Then cut RIGHT to the funding of the campaign, since the point of this release is to attract other sponsors.
After that, one paragraph about what will draw computer users to the page (the fun stuff, but briefly).
I'd hold the fun stuff for the BIG kickoff Monday after Turkey day. That's when the general public will be in the mood for holiday cheer.
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A CYBERSPACE CHRISTMAS CAMPAIGN
Press Briefing/Demonstration For More Information
Friday, October 14, 10-11 AM Luther Brown Darwin Conference Room Internet Multicasting Service Sun Microsystems Fax: (202) 628-2042 Building 29 Voicemail: (202) 628-2044 2600 Casey Avenue E-mail: email@example.com Mountain View, CA Stephen Jones Hi-Tech Public Relations Phone: (415) 904-7000 Ext. 228
SANTA TO RETURN TO THE INTERNET
CORPORATIONS ASKED TO ADOPT CHARITIES TO MAKE THE SEASON MERRY
The latest news from the North Pole is that Santa Claus will again be taking requests and corresponding with children all over the world on the "Santa Line", an e-mail service on the global Internet computer network. But this year, the computer with the Internet address "firstname.lastname@example.org" goes multimedia, bringing wisecracking elves and digital Christmas cards to people all over the world.
Christmas is fun, but it is also a time for giving. This year, the Christmas Cyberspace Campaign will have a new component, a digital charity drive which brings the spirit of Christmas to cyberspace. Corporations are being asked to adopt a local charity and pledge money. On-line exhibits will show people around the world what these groups are doing to help their local communities. Each time somebody in cyberspace "visits" the exhibit describing the charity, the corporation gives a dime.
The global Internet is a "network of networks" that reaches 30 million people in over 150 countries. Growing at the rate of 15-20 percent per month, the global Internet computer network is reaching huge numbers of children all over the world. The digital Christmas campaign will be built on two sets of tools that are commonly in use around the world. Electronic mail allows anybody, even those with low-end computers, to send messages and receive personalized responses from Santa, the Elves, or Rudolph. The World Wide Web is a multimedia interface to the Internet which adds nice graphics, audio, and other advanced features.
Beginning at Thanksgiving, good little boys and girls with computers and Internet access will be able to send electronic mail to the bearded one. And, they will get responses, even though Santa will be going into his busy season. Even Rudolph is getting in on the act. One of the features will be called "Rudolph's Kitchen", which will tell young users about the fabled reindeer's cooking adventures. Kids will be able to click on icons of Santa and hear about some of Rudolph's concoctions such as moss snaps and algae newtons ("A cookie is a cookie, but an Algae Newton is lichen and cake.")
But, the highlight of the Cyberspace Christmas Campaign will be the involvement of corporations and charities joining together to show that Christmas is a time of caring for others. Corporations are being asked to pledge money to a non-profit or community group of their choice. To kick things off, computer company Sun Microsystems has pledged $25,000 and adopted the Second Harvest, a Bay Area food bank. To show that smaller companies can also participate, the investment banking firm of Friedman, Billings, Ramsey & Co. in Washington, D.C. has adopted the Chesapeake Wildlife Heritage.
When a user on the Internet "visits" one of the pages, the donor firm makes a contribution of a dime to the charity. The funds will be administered, at no cost, by the Internet Multicasting Service, which will make direct deposits to a special account. During the first week of January, funds for the charities will be dispersed from the account. Any unspent funds will be returned to the donor corporation.
An original Christmas carol --- "Christmas in Our Village" --- was written specifically for this event by the Internet Multicasting Service. Users will be able to download this beautiful song and other holiday music to listen to during the holidays.
Corporations wishing to participate should contact Luther Brown, Vice President of Programs for the Internet Multicasting Service for details. Luther can be reached by electronic mail as email@example.com or by phone at (202) 628-2044.
The service will open the day after Thanksgiving at the following addresses:
Electronic mail: firstname.lastname@example.org email@example.com firstname.lastname@example.org
To Reach a Human Being with Questions:
World Wide Web: http://north.pole.org/santa/
The Internet Multicasting Service is a 501(c)(3) non-profit corporation which operates a "radio station" over the Internet. Personal computer users all over the world listen to programs such as National Press Club luncheons. The Internet Multicasting Service also distributes the full text of all U.S. Securities and Exchange Commission (SEC) and Patent documents. Other well-known programs pioneered by the Internet Multicasting Service include a variety of on-line multimedia exhibits such as The Red Sage restaurant, Internet University, and the Internet Phone Company. The group is supported by corporate and governmental sponsors who include Sun Microsystem, O'Reilly & Associates, NASA, the National Science Foundation, Ziff Davis Expos, and MCI.
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