You asked for some guidance on putting together a Secretariat that will support Japanese activities for the Internet 1996 World Exposition.
The World Exposition is structured with an international secretariat and national groups. In the United States, coordinating activities are provided by the non-profit research foundation the Internet Multicasting Service. In Japan, the WIDE project will providing a similar function.
A national secretariat needs to be able to support a variety of groups inside of the country. In Japan, you have already talked to Huis Ten Bosch, Keio University, the Tokyo Aquarium, and a variety of other groups.
The national secretariat will coordinate production activities at these core fair sites. For example, the national secretariat might work with Huis Ten Bosch staff to produce an "Internet Town Hall" conference on the environment.
The second function the national secretariat performs is to work with the National Organizing Committee. They will support any meetings, coordinate sponsorship programs, and work with sponsor groups to make sure they are able to use the Exposition events as appropriate marketing support. Four people would be an appropriate staffing level to handle national activities. An additional budget for logistical expenses such as shipping, printing, hotels, and the like would also be useful to your WIDE group.
On an international level, we have teams of producers, systems engineers, and other technicians that have been formed to support activities internationally. Many of the smaller countries will be put on-line by these small teams. It is possible that the Japanese presence in the fair might also include a presence on these international coordinating teams. A team of three people with travel expenses would be appropriate for this activity.
I'm sure there is quite a bit of flexibility, but it is possible that a budget of approximately 20 million yen might be appropriate to provide a very strong Japanese presence. A corporate sponsorship program, in which contributors are mentioned on home pages and can use the logos in their own marketing material, is one way to handle the expenses. Possible sponsors are computer and communications companies, as well as media and or other corporate partners. Additional in-kind contributions of computers, cameras, airline tickets, and the like would be very useful as well in your efforts.
The United States effort is structured in the same way I have just described. Some of our corporate sponsors include MCI, Cisco, Sun, Newbridge, and Quantum. Our media partner is the NBC Television network. Our effort has the official support of the Clinton/Gore administration.
Please let me know if I can provide additional information on how we structure our activities.